diff --git a/src/model.js b/src/model.js
index e102063b..3f429986 100644
--- a/src/model.js
+++ b/src/model.js
@@ -214,7 +214,7 @@ my.BackendWebstore = Backbone.Model.extend({
     }
     var base = this.get('url');
     var jqxhr = $.ajax({
-      url: base + '.json',
+      url: base + '.json?_limit=' + numRows,
       dataType: 'jsonp',
       jsonp: '_callback',
       cache: true